Red Bull Contest (UK)

Outro exemplo na mesma linha.
http://www.redbulltallstorycontest.co.uk/index.jsp#home

In the UK, Red Bull has launched an online cartoon competition. The goal of the Red Bull Tall Story contest is to make people interact with the brand and to find new stories to be featured in the next TV campaign, made of cartoons, that this year celebrates it's tenth anniversary.